Your Ads.On Autopilot.

One platform to run Google, Meta, and Apple Ads simultaneously with AI handling strategy, creative, bidding, and reporting.

Get Early AccessSee How It Works →

Runs on

Apple

APPLE ADS

Google

GOOGLE ADS

Meta

META ADS

TikTok

TIKTOK

API

PROGRAMMATIC DSPS

The Problem

Running ads today is a full-time job.

Campaign managers spend 60–80% of their week on tasks that add no strategic value: manually setting up campaigns across Google, Meta, and Apple Ads; pulling data into spreadsheets; reacting to performance shifts hours too late. And each platform evolves faster than any team can keep up with.

Platform fragmentation

Platform fragmentation

4–8 platforms, each with its own UI, API, and optimisation logic. No single view of truth.

Reactive optimisation

Reactive optimisation

By the time you see the data, money is already wasted. Adjustments happen hours too late.

Creative bottleneck

Creative bottleneck

Testing 10 ad variants across 3 platforms takes weeks and a full creative team.

Siloed knowledge

Siloed knowledge

Best practices don't transfer between campaigns or team members. Every new hire starts from scratch.

HOW IT WORKS

Six AI agents. One campaign.

You describe what you want in plain language. Kaaliber's agents handle the rest — strategy, setup, creative, optimisation, reporting, and compliance. All coordinated. All autonomous.

Orchestrator
CORE

Orchestrator

Understands your brief in plain language. Routes it to the right agents. Prevents conflicts across platforms.

Strategy Agent
PLANNING

Strategy Agent

Analyses benchmarks and historical performance. Generates three campaign plans with risk profiles for you to choose from.

Setup Agent
AUTOMATION

Setup Agent

Configures campaigns on Google, Meta, Apple Ads, and TikTok — targeting, budgets, creative specs, S2S tracking.

Optimisation Agent
REAL-TIME

Optimisation Agent

Monitors performance continuously. Makes 50-200 automated adjustments per day within guardrails you define.

Reporting Agent
INSIGHTS

Reporting Agent

Pulls cross-platform data into a single view. Generates executive summaries in minutes, not hours.

Compliance Agent
SAFETY

Compliance Agent

Screens every creative against platform policies and your brand guidelines before anything goes live.

Natural Language Interface

Tell it what you want.

In plain English.

No dashboards to learn. No rules to write. Describe your campaign goal and Kaaliber's agents coordinate the rest — from strategy to launch.

kaaliber-ai
K

Hey! I'm Kaaliber. Tell me what campaign you'd like to run — I'll handle the rest.

Type your campaign brief…

WHAT WE DO

Built for performance.Designed for scale.

Four core capabilities that give you an unfair advantage over competitors still managing campaigns manually.

Generative Ad Creative

Tell the AI your goal. It generates and tests hundreds of ad variants across Google, Meta, and Apple Ads — automatically resizing for each format, predicting visual resonance before any spend is committed.

DYNAMIC RESIZINGA/B TESTING AT SCALEBRAND COMPLIANCE

Cross-Platform

Audience Mesh

Your audience doesn't live on one platform. Kaaliber maps user intent across all your channels using deterministic matching — finding the same high-value user on Google, Meta, and Apple without relying on third-party cookies.

FIRST-PARTY DATAPRIVACY-SAFECROSS-DEVICE STITCHING

Budget Fluidity

Stop allocating budgets by guesswork. Kaaliber reallocates spend in real time based on incremental lift — moving money to what's working now, not what worked last week. Rebalances every 300 seconds across all active platforms.

REAL-TIME REALLOCATIONPORTFOLIO BALANCINGZERO BUDGET WASTE

Predictive Analytics

LTV projections, churn risk, and propensity scores before a single ad is served. Know your next 90 days before your competitors know their last 7.

LTV MODELLINGCHURN MITIGATIONBAYESIAN FORECASTING
COMPETITIVE EDGE

Why Kaaliber?Why now?

Meta Advantage+, Google PMax

THEIR LIMITATION

Platform-native. Optimises only within their own walls.

KAALIBER

Platform-agnostic orchestration. We optimise across all platforms simultaneously.

Kenshoo, Marin, Smartly

THEIR LIMITATION

Rules-based automation. You write the rules, you maintain them.

KAALIBER

Agentic AI that learns and adapts. Natural language interface — no rule-writing.

Pencil, Motion, Adflow

THEIR LIMITATION

Point solutions for creative only.

KAALIBER

End-to-end automation: strategy, setup, creative, bidding, and reporting.

Agency services

THEIR LIMITATION

Human teams with 9-5 hours and account manager turnover.

KAALIBER

Always-on AI. 24/7 optimisation. No account manager churn.

Real Metrics

Honest performance. Real results.

Every number tied to a specific product phase. No vanity metrics.

Bolt

50%

FASTER CAMPAIGN LAUNCH

Phase 1 vs. manual setup
week

60–80%

TIME RECLAIMED PER WEEK

Campaign manager hours freed
graph

200+

OPTIMISATION ACTIONS / DAY

Phase 3, fully autonomous
report

2 min

CROSS-PLATFORM REPORTING

Down from 2–4 hours (Phase 2)
time

4–6 hrs

MANAGER TIME / CAMPAIGN / WEEK

Phase 3 target
full

3–5 yrs

TO FULL AUTONOMY

Honest roadmap. No invented claims.
The Platform

Run Smarter CampaignsWith AI

Just describe your campaign goal and Kaaliber takes care of everything. Our AI agents plan the strategy, launch campaigns, optimise performance, track results, and ensure everything follows platform rules.

You get better performance across Apple Ads, Google Ads, Meta, TikTok, and more — without managing the complexity yourself.

IN

Campaign Ingress

Stream

You describe your goal in plain language — target CPI, audience, budget. Kaaliber ingests it all.

  • Natural Language Brief
  • S2S Tracking
PROCESSING

KAALIBER
ENGINE

OR

Orchestrator

Core

Understands your brief in plain language. Routes it to the right agents. Prevents conflicts across platforms.

  • Task Routing
  • Conflict Resolution
  • Coordination
ST

Strategy Agent

AI

Analyses benchmarks and historical performance. Generates three campaign plans with risk profiles.

  • Benchmark Analysis
  • Risk Profiling
  • Plan Generation
SE

Setup Agent

Config

Configures campaigns on Google, Meta, Apple Ads, and TikTok — targeting, budgets, creative specs, S2S tracking.

  • Campaign Config
  • Targeting
  • S2S Tracking
Δ

Optimisation Agent

Auto

Monitors performance continuously. Makes 50–200 automated adjustments per day within guardrails you define.

  • Budget Fluidity
  • Smart Bidding
  • Guardrails
RE

Reporting Agent

Data

Pulls cross-platform data into a single view. Generates executive summaries in minutes, not hours.

  • Cross-Platform Data
  • Executive Summaries
  • Real-Time
CO

Compliance Agent

Shield

Screens every creative against platform policies and your brand guidelines before anything goes live.

  • Policy Screening
  • Brand Guidelines
  • Pre-Launch
Apple Ads
Search / Store
Meta Network
Social / Video
TikTok Ads
Feed / Creator
Google Ads
Search / Display

Who It's For

Built for teamswho move fast.

High-Growth D2C Brands

High-Growth D2C Brands

Spending $60K–$500K/year on ads. Scaling fast but drowning in platform management. Kaaliber gives you an AI team that runs 24/7 for less than a junior hire.

E-commerceMobile AppsSubscriptions
Performance Marketing Teams

Performance Marketing Teams

Audience Mesh

In-house teams running campaigns across Google, Meta, and Apple Ads. Kaaliber automates the repetitive 80% so your team can focus on strategy.

UA ManagersGrowth TeamsMedia Buyers
Mid-Market Enterprises

Mid-Market Enterprises

Multi-brand or multi-market businesses with complex ad portfolios. Kaaliber's cross-platform orchestration reduces overhead without sacrificing control.

GamingFinTechRetail
VOICES OF PERFORMANCE

Strategic Impact.

Quote

Kaaliber's Gravity engine generates creatives that outperform our design team's manual tests by 3x. We've completely restructured our creative department around this synaptic workflow.

SARAH CHEN

Head of Growth, Global Retail

Quote

The Zenith optimization module shifted $2M in budget autonomously during the Black Friday peak, capturing inventory we would have missed manually. The synaptic engine is our unfair advantage.

MARCUS THORNE

CMO, Entertainment Group

Quote

The Zenith optimization module shifted $2M in budget autonomously during the Black Friday peak, capturing inventory we would have missed manually. The synaptic engine is our unfair advantage.

MARCUS THORNE

CMO, Entertainment Group

CONNECTIVITY

Connect to the platformsyou already use.

One interface for everything.

Apple
EXCLUSIVE

Apple Ads

App Store Search Ads

Powered by Graviity

Core Platforms

Google Ads

Google Ads

Search / Display / YouTube

Meta Ads

Meta Ads

Facebook / Instagram / Audience

TikTok Business

TikTok Business

In-Feed / TopView / Spark

MMP, CRM & Data

AppsFlyer

MMP

Adjust

MMP

Salesforce

CRM

HubSpot

CRM

Shopify

E-COMMERCE

Custom API

DEV

KNOWLEDGE BASE

Common Queries.

Google PMax and Meta Advantage+ only optimise within their own platforms. Kaaliber optimises across all platforms simultaneously, rebalancing budget in real time based on where actual ROI is highest.

No. You describe your goal in plain language — target CPI, audience, budget. Kaaliber's agents translate that into full campaign configuration across every platform.

Phase 1 automates 40–50% of manual work; Phase 2 reaches 60–70%. You set guardrails — max daily budget increase, geo approval gates — and Kaaliber operates within them.

For operational execution (setup, bidding, reporting, creative iteration) yes. For complex brand strategy and executive relationships, no. Kaaliber augments your team.

Through Graviity — our purpose-built Apple Search Ads engine with conversion optimisation designed for Apple's attribution model. Most platforms don't touch Apple Ads at all.

That's our long-term vision, not today's promise. Today Kaaliber saves 40–60% of campaign management time. Full autonomy is a 3–5 year roadmap we're transparent about.

Guardrails you set prevent runaway spend. Every optimisation action is logged with a confidence score and audit trail. Human approval gates are mandatory for high-stakes changes.

Privacy-by-design architecture. GDPR and CCPA compliant. Data minimisation principles. Your data is never used to train models for other clients.

The Group — 35+ years combined at SHAREit, Affle, Paytm, Hungama, and Leadbolt. Bootstrapped and profitable: Rs 5.31Cr revenue in 9 months.

S2S API integrations typically take 5–10 business days. No code required on your side. A solutions team member works with you through setup.

Get Started

Ready to hand
your ads to AI?

Tell us your budget and goals. We'll show you exactly what Kaaliber can do — no jargon, no long-term commitment required.